The Do Not Disturb Challenge (CHI ’15)

Do Not Disturb Mode

Notifications are alerts intended to draw attention to new online content. Traditionally used in text messaging, email clients and desktop instant messengers, notifications are becoming used by all types of applications across all types of computing devices.

Today in 2015, we are still living in the ‘wild-west land-grab phase’ of notifications: more and more OSes introduce notification centers and more and more apps generate notifications. However, little is known about how the increasing number of notifications affect us.

Hence, in a collaboration between the Scientific Group of Telefonica R&D and Human-Computer Interaction Institute at Carnegie Mellon University, Luz Rello and I envisioned the Do Not Disturb Challenge. As part of challenge, participants disable notifications on their phones, tablets, and computers for a full day.

In December 2014, we rolled out a pilot of the Do Not Disturb Challenge with 12 participants. While participants reacted wildly different to the lack of notifications, for many, it was a strong experience.

The hugest impact was social. People have come to expect timely responses to their messages. Without notifications, many participants felt no longer able to meet these expectations. Some were informing others before the study that they would be less responsive, some kept constantly checking the phone.

At the same time, many participants noted that without the constant interruptions by notifications, they felt more focus, relaxed, and productive. Others realised that not all notifications are the same and deserve the same treatment. For example, many participants felt relieved by the absence of group-chat notifications.

Probably the main take-away so far is that people have very strong and polarized opinions towards (missing) notification alerts. The only consistent findings across the participants was that none of them would keep notifications disabled altogether. Notifications may affect people negatively, but they are essential: can’t live with them, can’t live without them.

The results will be presented at CHI ’15: the ACM Conference on Human Factors in Computing Systems (CHI) to be held from April 18 – 23 in Seoul, South Korea.

Martin Pielot and Luz Rello
The Do Not Disturb Challenge – A Day Without Notifications
CHI EA ’15: Extended abstracts on Human factors in Computing Systems, 2015.

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