Attention – Martin's Blog

Acceptance of Highly-Personalized Ads

July 14, 2017

Users often perceive ads annoying (when they are unrelated to their interests), or on the other hand they find ads creepy or scary (when matched to their interests and activities). Assuming the recommendation systems will become able to better and better match ads to our interests, how will the users react? Many apps and internet […]

When Attention is not Scarce – Detecting Boredom from Mobile Phone Usage (UbiComp ’15)

August 28, 2015

When Attention is not Scarce – Detecting Boredom from Mobile Phone Usage from Martin Pielot In times of information overload, attention has become a limiting factor in the way we consume information. Hence, researchers suggested to treat attention as a scarce resource coined the phrase attention economy. Given that attention is also what pays the bills […]

Are You Prone to be Bored? Your Phone Can Tell

September 11, 2015

This work is a follow-up project on our research on When Attention is not Scarce – Detecting Boredom from Mobile Phone Usage We might think that technology has solved the problem of boredom. More and more devices provide us with an ample source of entertainment at our fingertips. Paradoxically, today we appear to be more […]